Retail In-Store Experiential Direction / Peloton Interactive

Next Gen Retail 2025

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Next Gen Retail Re-Branding 
We’re introducing a new equipment lineup that extends Peloton’s leadership in cardio, through strength cross-training and enhanced intelligence. The goal is to inform, engage and educate new and existing customers to support their path to demo our new equipment and purchase in-store.

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Credits

Creative Director: Emperatriz Herrera

Design: Marty Routledge, Astrid Erickson, Flora, Catherine, Lo Newell

Editorial: Silissa, Emma, Sanni

Production: Duggal

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