Photography Creative Direction / Peloton Interactive

Microstore Retail Photoshoot 2026

Scroll ↓

Next Gen Microstores
Capture the essence of our premium in-store experience, bringing our New Next Gen Microstores to life both architecturally and with customer interactions. Celebrate what makes a visit special—trying products firsthand, receiving personalized attention, and enjoying the experience.

Frame 16.png

20260114_WE_PelotonMicrostore_Exterior_01_Southwest_0023_R2 1.png

20260115_JB_Peloton_Bike+TrialWorkout_1139 1.png

20260115_JB_Peloton_Bike+TrialWorkout_1110 1.png

20260115_JB_Peloton_Bike+TrialWorkout_1193 1.png

20260114_WE_PelotonMicrostore_Bike_0208_R2 1.png

20260115_JB_Peloton_Bike+TrialWorkout_0942 1.png

Frame 9.png

20260114_WE_PelotonMicrostore_Row_0174_R2 1.png

20260115_JB_Peloton_TreadTrialWorkout_2082 1.png

20260114_WE_PelotonMicrostore_Exterior_05_Northeast_0161_R2 1.png

20260115_JB_Peloton_ExteriorWides_2440 1.png

20260114_WE_PelotonMicrostore_Exterior_Overhead_0233_R2 1.png

20260114_WE_PelotonMicrostore_Tread+_0122_R2 1.png

20260115_JB_Peloton_Tread+TrialWorkout_1429 3.png

Frame 34.png

20260114_WE_PelotonMicrostore_Exterior_06_North_0119_R2 1.png

20260114_WE_PelotonMicrostore_Exterior_06_North_0134_R2 1.png

20260115_JB_Peloton_Bike+Journey_0745 1.png

20260115_JB_Peloton_CheckoutProcess_2394 1.png

20260114_WE_PelotonMicrostore_ExteriorDetails_0006_R2 1.png

Credits

Creative Directors: Emperatriz Herrera & Ariel Simeoli

Next Gen Retail